AUGUST 31, 2012

Full News Archive

• Headline: Al Jazeera Secures U.S. Soccer Broadcast Rights. Impact: Al Jazeera's gamble on soccer not only expanded their viewership but also inadvertently kickstarted the American obsession with fancy footwork. This eventually led to the rise of the hipster soccer fan, who can now argue passionately about player stats over artisanal coffee.. Fact: Did you know that soccer is actually called 'football' almost everywhere else in the world? It’s almost like they knew we wouldn’t take it seriously if we called it soccer, which sounds like a game played by toddlers..
• Headline: Tata Motors Finds Success in Jaguar Land Rover. Impact: Tata Motors' success became a case study for corporate turnarounds, igniting a wave of acquisitions by other companies that thought they could turn around their own failing brands, resulting in bizarre combinations like 'PepsiCo buys Pirelli' for a 'fizz and grip' strategy.. Fact: Did you know that Tata Motors turned Jaguar Land Rover around while most of us were still trying to turn our lives around post-30? Talk about inspirational!.
• Headline: Emotional Ties to Obama May Be Central to the Election. Impact: The emotional attachment to Obama not only shaped the 2012 election but also pioneered the idea that politicians could be marketed like celebrities. This led to the rise of 'Political Influencers' who now hold Instagram campaigns rather than town halls.. Fact: Did you know that emotional ties to politicians are like emotional ties to your favorite TV show? You keep watching despite knowing the plot will disappoint you in the end..