MAY 25, 2009

Full News Archive

• Headline: Ad Revenue Challenges in Digital Marketing. Impact: When advertisers decided online spending was as reliable as a diet soda at a barbecue, it set off a chain reaction that led to the rise of influencer marketing. Because who doesn’t want to buy face cream from someone whose life looks perfect on Instagram but is actually just as chaotic as yours?. Fact: Did you know that the first banner ad was created in 1994? Spoiler alert: it was just as annoying as the ones you see today..
• Headline: Shift to Foreclosure in Mortgage Crisis. Impact: The shift from prime to subprime loans meant that lenders had to get creative. This is how we ended up with the infamous 'No Income, No Problem' mortgage – a product that really should have come with a warning label: 'For entertainment purposes only.'. Fact: Fun fact: The 2008 financial crisis was so bad that it almost made people nostalgic for the dot-com bubble. Almost..
• Headline: Greta Van Susteren's Brand Defense. Impact: As Greta Van Susteren defended her brand, she unknowingly sparked a trend where media personalities became more concerned about their public image than actual journalism. And thus, the age of the celebrity news anchor was born – where style often trumped substance!. Fact: Did you know that Greta was once a lawyer? Clearly, she decided her courtroom skills were better suited for a Fox News studio than a courtroom brawl..
• Headline: New Justice Could Hold the Key to Presidential Power. Impact: The appointment of a new justice turned into a political chess game, with each party hoping to shape the court like it was their own personal play-dough. This led to decades of 'who has the better judge' competitions that still continue today.. Fact: Fun fact: Supreme Court Justices serve for life, which means they can potentially outlast several presidents. Talk about a long-term relationship!.