JULY 26, 1999

Full News Archive

• Headline: Iridium and Ammirati Puris Split. Impact: The split between Ammirati Puris and Iridium triggered a catastrophic wave of 'creative' advertising campaigns that ultimately led to more cat videos in marketing than ever before.. Fact: Did you know that direct marketing can be traced back to the ancient Romans? They used scrolls instead of emails, but the spam was just as annoying..
• Headline: The Big City; Rental Laws That Leave No Winners. Impact: The NYC rental laws debate made landlords and tenants sworn enemies, leading to the creation of the 'Landlord vs Tenant' reality show, which somehow won multiple awards for drama.. Fact: Did you know that New York City's rental laws are so complicated that even Sherlock Holmes would have trouble figuring them out? And he solved crimes!.
• Headline: NCR Marketing Customer-Analysis Software. Impact: This shiny new customer-analysis software from NCR sparked a revolution in data tracking, eventually leading to your smart fridge knowing what you had for breakfast last Tuesday.. Fact: Did you know that tracking customer behavior is just a fancy way of saying 'we know what you did last summer and we’re judging you'?.
• Headline: An Entrepreneurial Exception Rides The Internet in Japan. Impact: Masayoshi Son's rise in cyberspace led to the birth of countless tech startups, with every college student believing they could become the next internet billionaire, while still living in their parents' basement.. Fact: Did you know that Softbank started with just a small software company and now it's bigger than your average country? Not that you can pay rent with a software company..
• Headline: Productive Night for Henderson Gives Mets a Sweep of the Cubs. Impact: The Mets sweeping the Cubs inadvertently caused a ripple of hope among fans, leading to the infamous 'Curse of the Cubs' being taken way too seriously for decades.. Fact: Did you know that the Mets have a history of making fans both cry tears of joy and despair? It's like a soap opera, but with more baseball caps..
• Headline: Agency Chosen By Moe Ginsburg. Impact: Moe Ginsburg choosing an agency led to an avalanche of mediocre ad campaigns that caused the fashion world to spiral into a 90s time warp, complete with too many flannel shirts.. Fact: Did you know that awarding creative duties can sometimes feel like handing your toddler a crayon and saying, 'Go wild!'? The results are often... interesting..