AUGUST 16, 1994

Full News Archive

• Headline: Chang Clinches Thriftway Title Again. Impact: Chang's victory over Edberg led to a sudden surge in tennis players believing they could beat the odds, resulting in a decade of amateur tennis enthusiasts thinking they could also achieve greatness—cue the countless backyard matches that ended in tears and broken racquets.. Fact: Edberg's 29 unforced errors were so legendary that they inspired a new statistic called the 'Edberg Effect'—a term used to describe matches where players dramatically underperform. It’s like being the poster child for how not to play tennis..
• Headline: Radio Advertisers Tap into New Russia. Impact: This moment marked the beginning of advertisers realizing that if they can sell anything to a newly emerging middle class in Russia, they could sell toilet paper to a billionaire. This eventually led to the rise of absurd advertising campaigns for luxury items like diamond-encrusted blenders.. Fact: It's funny to think that while advertisers were tuning into the evolving Russian middle class, they probably forgot that no one in the middle class actually cares about the latest fad diet. Spoiler alert: it's still just kale..