JULY 16, 1991

Full News Archive

• Headline: Tax Software Advertising Expansion. Impact: This $1 million account for CPAid Inc. led to an explosion of tax software companies in the early 2000s. Imagine a world where accountants are now considered tech-savvy wizards. Next, they'll be casting spells in tax audits.. Fact: Did you know that the only thing more complex than the U.S. tax code is the emotional rollercoaster of accountants during tax season?.
• Headline: Conservative Boycott Warnings to Ad Agencies. Impact: This boycott warning from a conservative group foreshadowed a never-ending cycle of 'cancel culture' wars. Who knew that advertising agencies would become the new battleground for cultural skirmishes?. Fact: Did you know that the American Family Association is basically the social media comments section come to life, armed with postcards?.
• Headline: THE MEDIA BUSINESS: ADVERTISING; Anarchy at Another Show? No, Just a Spoof of the Clios. Impact: The chaotic Doggie Awards inspired a whole new genre of award shows where absurdity reigns and people are rewarded for their love of pets. Thanks to this, we now have entire awards for cat videos.. Fact: Did you know that the only thing more chaotic than an advertising award show is an advertising award show after a few drinks? Spoiler: it gets ugly..
• Headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Card Promotes Dining Out. Impact: American Express's campaign about dining out inadvertently encouraged the rise of food bloggers who now influence restaurant menus. Thanks, AmEx, for turning food into a social media contest.. Fact: Did you know that 'charging a meal' has taken on a whole new meaning in the age of Instagram? It’s less about credit cards and more about likes..
• Headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Weight Watchers Cuts Its List to Two Finalists. Impact: Weight Watchers cutting down its agency list not only streamlined its marketing efforts but also caused a ripple effect where other companies realized they could actually fire people without starting a riot.. Fact: Did you know that in the world of advertising, 'finalists' is just a fancy term for 'we're still pretending to care about your opinions'?.