JULY 15, 1991

Full News Archive

• Headline: CPAid Inc. Advertising Account Announcement. Impact: The $1 million account for CPAid Inc. floated through time, leading to a future where tax software was more powerful than a calculator but less fun than a game of Monopoly. Who knew a simple tax return could change the world of accounting forever, one boring line at a time?. Fact: Did you know that the tax code is so complex it could have its own reality show? 'Keeping Up with the Tax Returns' – the drama is real!.
• Headline: Conservative Boycott Warning to Ad Agencies. Impact: The boycott warning from the conservative American Family Association set a precedent. It opened the floodgates for every group to send postcards, which eventually led to the invention of email, where complaints could be sent instantly, and 'snail mail' would forever be mocked.. Fact: The American Family Association may have inadvertently started the trend of 'keyboard warriors' who now wage wars over the internet instead of through postcards. Progress!.
• Headline: THE MEDIA BUSINESS: ADVERTISING; Anarchy at Another Show? No, Just a Spoof of the Clios. Impact: The chaos at the Doggie Award show paved the way for future award shows where it's more about the spectacle than the actual awards. This eventually led to the rise of reality TV, where people fight over trinkets instead of art, and the phrase 'It’s not about winning, it’s about the drama' became gospel.. Fact: Anarchy at award shows has become a tradition, much like overzealous speeches and awkward moments that make you want to cringe into your seat. Who knew a statuette could inspire so much chaos?.
• Headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Card Promotes Dining Out. Impact: American Express's dining campaign made it socially acceptable to go broke while eating out. This phenomenon eventually led to the rise of influencers who spend their lives dining out and posting pictures, all while racking up credit card debt like a badge of honor.. Fact: The phrase 'Don't leave home without it' has now transformed into 'Don't leave home without posting about it.' Welcome to the age of oversharing!.
• Headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Weight Watchers Cuts Its List to Two Finalists. Impact: Weight Watchers narrowing its options led to the idea that less is more, a principle that would one day be applied to everything from diet fads to minimalism, proving that sometimes, fewer choices can lead to more confusion.. Fact: Weight Watchers has been around long enough to see trends come and go, but one thing remains: the only thing heavier than your weight is the pressure of choosing the right agency!.