JULY 10, 1991

Full News Archive

• Headline: Exploring The Klan's Historical Impact. Impact: The publication of 'Women of the Klan' led to a bizarre chain reaction where marginalized groups began to take back their narratives, eventually resulting in a series of ironic parody films featuring Klan members trying to sell cookies door-to-door. Who knew that hoods could lead to 'whoops, wrong address!'?. Fact: Did you know that the KKK once tried to rebrand itself by hosting bake sales? No one bought the cookies, but the pamphlets were a bestseller..
• Headline: Trane Co. Changes Advertising Agency. Impact: Trane's decision to change agencies marked the beginning of a new age of advertising, where companies realized that spending millions on ads could lead to the discovery of the elusive 'perfect slogan,' which has yet to be found. However, it did lead to a slew of companies trying to sell refrigerators with the tagline 'Stay Cool, Even When It's Hot!'. Fact: Did you know that air-conditioning was originally designed to keep people from sweating during boring meetings? Now it's just a tool for avoiding awkward small talk..
• Headline: THE MEDIA BUSINESS: ADVERTISING; Kresser/Craig Is Growing With Research and Pluck. Impact: Kresser/Craig's deep dive into customer research sparked a phenomenon where companies began to obsess over customer feedback to the point that they hired psychic mediums to consult on brand direction. Spoiler alert: they still missed the mark.. Fact: Did you know that in 2025, a focus group decided to rename ketchup 'Tomato Sauce of the Future'? Because nothing says innovation like a rebrand of a condiment..