JANUARY 24, 1991

Full News Archive

• Headline: Diners Club's Symbolic Advertising Campaign. Impact: The Diners Club's attempt to redefine 'yes' led to a global confusion where people started nodding at everything – including their own demise in confusing contracts.. Fact: Did you know that this campaign was so successful, it inadvertently led to a global epidemic of people saying 'yes' to bad decisions? Thanks, Diners Club!.
• Headline: BBDO and Abbott Merger in London. Impact: The merger of BBDO and Abbott was like two mediocre singers forming a duet – they created a harmony that no one asked for but everyone had to endure.. Fact: Fun fact: This merger was so impactful that it sparked a series of other absurd ad agency mergers, including 'Coca-Cola & Pepsi: A Unified Beverage Front.'.
• Headline: Waring & LaRosa Announces New Leadership. Impact: The naming of new vice presidents at Waring & LaRosa resulted in a ripple effect of endless meetings and PowerPoint presentations that haunt the agency to this day.. Fact: Did you know that the real reason James and Jay were promoted was to finally end the agency's longstanding debate over who makes the best coffee?.
• Headline: THE MEDIA BUSINESS: ADVERTISING; For Tobacco and Alcohol, Some More Ground Is Lost. Impact: San Francisco's ban on tobacco and alcohol advertising was the beginning of a movement that led to the rise of underground marketing tactics, like smoke signals.. Fact: Did you know that this ban was so effective that it forced the Marlboro Man to take up interpretive dance to promote his brand?.
• Headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Keep Pushing Staples, A Media Planner Urges. Impact: The advice to advertise staples during war inadvertently spurred a bizarre trend of 'war cuisine' cookbooks and reality shows that still plague us today.. Fact: Fun fact: The media planner's idea of 'staples' included everything from cereal to the entire food pyramid – talk about a mixed message!.