DECEMBER 10, 1990

Full News Archive

• Headline: Media Business Advertising Accounts Update. Impact: The transfer of accounts between advertising agencies sparked a chain reaction of bidding wars and creative tantrums, leading to today's marketing landscape where every company thinks they can go viral by filming their cat. Thanks, Round Tables Pizza, for making us all believe we could be influencers.. Fact: The budget range of $6 to $8 million is essentially the price of a small island if you think about it. Who knew pizza was so valuable?.
• Headline: MEDIA BUSINESS: ADVERTISING -- ADDENDA; Miscellany. Impact: Ammirati & Puris opening new offices was the beginning of the end for small, quaint advertising agencies everywhere. The proliferation of mega-agencies led to a world where creativity took a backseat to budget cuts and PowerPoint presentations. The butterfly flaps, and suddenly, every pitch meeting feels like a hostage situation.. Fact: In the advertising world, moving to a new city is less about the coffee and more about how many clients you can lure into your web of caffeinated despair..
• Headline: MEDIA BUSINESS: ADVERTISING -- ADDENDA; People. Impact: The reshuffling of advertising executives created a domino effect that led to the rise of the overworked, underappreciated ad professional. This would eventually lead to the birth of the 'hipster' ad agency, where everyone wears flannel and drinks overpriced coffee while complaining about their existential crises.. Fact: In the world of advertising, getting promoted often means you just get to take on more stress and coffee breaks while pretending to be busy..
• Headline: MEDIA BUSINESS: ADVERTISING -- ADDENDA; Showing Bad Taste. Impact: Buckley's cough remedy's attempt at truth in advertising ironically became a meme, leading to a cultural obsession with shock-value marketing. The butterfly flaps, and now every brand thinks that shocking visuals are the key to sales, resulting in an endless sea of bizarre ads that we can't unsee.. Fact: Truth in advertising is like honesty in politics: a nice idea, but let's be real, nobody really wants to see the ugly bits, especially when it comes to cough syrup..