NOVEMBER 20, 1990

Full News Archive

• Headline: Fitness Trends as America Ages. Impact: As Americans aged and began to walk more, a sudden surge in comfortable shoe sales led to a bizarre 21st-century trend of 'sneaker culture.' This caused a butterfly effect where street fashion now dictates political campaigns, with candidates running in running shoes for votes. Who knew footwear could sway elections?. Fact: Did you know that the average American walks about 7,500 steps a day? That's roughly enough to justify sitting on the couch for the rest of the evening binge-watching shows about people who walk less.
• Headline: THE MEDIA BUSINESS: ADVERTISING - ADDENDA; People. Impact: Corporate shakeups in the advertising world have led to a mysterious increase in the number of 'creative directors' who somehow manage to avoid actual creativity. This paved the way for a generation of professionals who specialize in 'conceptualizing' instead of creating. Truly a genius move for the industry. Fact: Did you know that in advertising, the term 'creative director' often translates to 'meeting organizer'? The only thing they creatively direct is the flow of coffee.
• Headline: THE MEDIA BUSINESS: ADVERTISING - ADDENDA; Magazine Ad Revenues Down 2.5% in October. Impact: The decline in magazine ad revenues sparked a crisis in print media that led to an unexpected resurgence of zines in basements. This underground revolution laid the foundation for hipster culture, which eventually became mainstream. Who knew financial despair could birth artisanal coffee shops?. Fact: Fun fact: The decline of print media has been blamed on everything from the internet to people realizing they can just scroll through ads on their phones instead of flipping pages. Progress!.