AUGUST 14, 1990

Full News Archive

• Headline: New Idea Hairspray Advertising Launch. Impact: This seemingly innocuous switch to alcohol-free hairspray sparked a revolution in personal care products. By the time the 2000s rolled around, people were so obsessed with health trends that we now have kale-infused hairspray. Thanks, Cosmosol!. Fact: Fun fact: New Idea Hairspray was actually named after the innovative concept of 'not being flammable.' Talk about a groundbreaking idea!.
• Headline: PPG Industries and Olympic Sponsorship. Impact: PPG's commitment to the U.S. Olympic Committee was a pivotal moment. It not only funded athletes but also set a precedent for corporate sponsorship, leading to the current state where every Olympic event is basically a giant logo parade. Good job, capitalism!. Fact: Did you know that PPG Industries is still trying to figure out how to paint a perfect Olympic gold medal? Spoiler: It's harder than it looks!.
• Headline: THE MEDIA BUSINESS: ADVERTISING - ADDENDA; Cliff Freeman & Partners Wins Three Accounts. Impact: Cliff Freeman & Partners winning three accounts led to a domino effect in the advertising world, resulting in a decade where 'quirky' became the norm. Little did they know, this would eventually lead to the rise of TikTok influencers and people thinking it's a good idea to dance while selling shampoo.. Fact: Here’s a fun fact: Cliff Freeman is actually a time traveler himself, and he knew that winning accounts would eventually lead to a dystopian future filled with sponsored content. Whoops!.