APRIL 25, 1990

Full News Archive

• Headline: Times President Leads Ad Bureau Transition. Impact: Walter E. Mattson's ascent to the chair of the Ad Bureau led to a series of events where newspapers began to think they were more important than they actually were, eventually causing the rise of clickbait headlines and the demise of journalistic integrity. Thanks, Walter!. Fact: Did you know that being the chairman of an advertising bureau is just like being the captain of a sinking ship? You get to steer, but the ship is still going down..
• Headline: Advertising Accounts in Media Business. Impact: Hamilton Projects' budget allocation set off a domino effect in the advertising world, leading to an arms race of increasingly extravagant ad budgets, resulting in the invention of the gold-plated business card. Oh, the humanity!. Fact: Fun fact: Spending a million dollars on an advertisement is just like spending a dime, if you happen to be a millionaire with questionable priorities..
• Headline: The Impact of Theater Commercials. Impact: The debate over theater commercials led to the rise of the 'silent cringe,' where audiences silently judged each other for being distracted by ads instead of enjoying the film. This phenomenon sparked the creation of the 'silent popcorn chew' to mask any audible reactions.. Fact: Did you know that the average movie-goer will endure 20 minutes of commercials just to watch a two-hour movie? That’s dedication – or masochism, depending on how you look at it..
• Headline: THE MEDIA BUSINESS: ADVERTISING; Zotos's In-House Plans. Impact: Zotos International's decision to create in-house advertising marked the beginning of the end for creative agencies everywhere, leading to a future where all advertisements feature cats and motivational quotes. Truly, a dark timeline.. Fact: Fun fact: In-house advertising is just like cooking at home instead of dining out – it saves money, but the end result is often a bit bland..
• Headline: THE MEDIA BUSINESS: ADVERTISING; Beber Gets Food Chain. Impact: Subway's choice of Beber Silverstein McCabe & Partners led to a revolutionary marketing strategy that convinced millions that eating bread filled with cold cuts was a healthy lifestyle choice. It's all in the branding, folks!. Fact: Did you know that Subway's $20 million media budget is just a fraction of what it would cost to actually make their sandwiches look like the ads? The disparity is basically an art form..
• Headline: THE MEDIA BUSINESS: ADVERTISING; Addenda. Impact: Grey Advertising's acquisition of a stake in a Turkish agency foreshadowed a future where global advertising trends would lead to the bizarre cultural mashups we see today, including the infamous 'turkey-pizza' combo.. Fact: Did you know that in the world of advertising, 'significant equity stake' is just a fancy way of saying 'we really hope this works out, or we’re in trouble'?.
• Headline: THE MEDIA BUSINESS: ADVERTISING; President Quits At Ogilvy Unit. Impact: Michael S. Lesser’s resignation sent shockwaves through the advertising world, leading to an era of mid-level executives claiming they were 'inspired' to pursue their dreams of starting artisanal candle companies instead.. Fact: Did you know that when a president of a major agency resigns, it’s often just a dramatic way of saying, 'I can’t deal with the creative types anymore!'?.
• Headline: BUSINESS PEOPLE; 2 Brothers to Share Post In Revamping at Meijer. Impact: The appointment of two brothers as co-chairmen marked the beginning of a new trend in business leadership where family members became the go-to for decision-making, ultimately leading to the rise of nepotism in retail. Family dinners just got a lot more awkward!. Fact: Did you know that putting two brothers in charge is basically a recipe for a sitcom? Expect hijinks and an unexpected guest appearance from their mother!.