NOVEMBER 7, 1989

Full News Archive

• Headline: TBWA Partners with George Lucas on Campaign. Impact: When George Lucas was enlisted to design radon gas warning ads, he inadvertently solidified the idea that special effects should be used to scare people into not dying from invisible gases. Who knew fear could be so cinematic? This led to a global trend of making even the most mundane health issues into blockbuster-worthy narratives, ultimately resulting in the rise of health horror films.. Fact: Did you know that radon gas is the second leading cause of lung cancer? But hey, at least the campaign had great special effects!.
• Headline: BBDO Detroit Leadership Changes. Impact: The appointment of A. David Jones and William A. Oswald as executive vice presidents at BBDO Detroit surely set off a chain reaction in the advertising world. This led to a sudden influx of coffee consumption among subordinates who needed to keep up with their new bosses' ideas. Little did they know, the caffeine crisis of the mid-90s was just around the corner!. Fact: Fun fact: 'executive vice president' is just a fancy way of saying 'we have no idea what to do, but we’ll pretend we do while making more money than you.'.
• Headline: California Lottery Seeks New Advertising Agency. Impact: The California Lottery's search for a new advertising agency inadvertently opened the floodgates for creative agencies to pitch the wildest ideas imaginable. This ultimately led to a string of bizarre and confusing lottery commercials that left viewers questioning reality and their choice of entertainment. Thanks, California, for keeping us on our toes!. Fact: Did you know that lottery advertising often relies on the same psychological tactics as gambling? So, when you buy a ticket, you're not just playing; you're also participating in an elaborate marketing scheme!.