AUGUST 31, 1989

Full News Archive

• Headline: Sterling Optical Chooses New Ad Agency. Impact: When Sterling Optical awarded its account to Saatchi & Saatchi, a ripple effect was set in motion. This small victory led to the creation of a series of bizarrely targeted ads that convinced people they needed prescription sunglasses for nighttime driving. Who knew that poor vision could lead to such fashion faux-pas?. Fact: Did you know that the average person spends around 2 years of their life waiting for appointments at eye-care shops? Now that's a lot of time to contemplate your life choices..
• Headline: Reviving Worthy Furniture Pieces. Impact: The purging of furniture led to a surprising uptick in DIY home decor projects. Little did anyone know that this would eventually contribute to the rise of influencers who would make 'shabby chic' a thing, causing countless people to believe they could turn a dumpster dive into a Pinterest masterpiece.. Fact: Fun fact: the term 'shabby chic' was coined to make people feel better about their poor taste in home decor. Embrace it!.
• Headline: CBS Advertises Winter Olympics Broadcast Rights. Impact: CBS's ambitious plans for the Olympics were a precursor to the modern obsession with commercializing every aspect of sports. This eventually led to a world where even the Olympic torch relay had corporate sponsors. Imagine a giant flaming Coca-Cola logo running through your town!. Fact: Did you know that the Olympics now have more corporate sponsors than athletes? Welcome to the future, where the gold medal in marketing reigns supreme!.
• Headline: THE MEDIA BUSINESS: Advertising; DDB Needham Wins in France. Impact: DDB Needham's victory in France sparked a renaissance in advertising creativity, leading to the bizarre trend of animated mascots that would later haunt children’s dreams. Thanks to this win, we now have a world where anthropomorphic food items try to sell us fast food at every turn.. Fact: Did you know that the French actually have a law against advertising to children under 12? They must have seen the future and thought, 'Nope, not on our watch!'.