JUNE 2, 1988

Full News Archive

• Headline: Clamping Techniques for Furniture Repair. Impact: If only furniture manufacturers had known that clamps would lead to the creation of IKEA, we might have avoided a world where assembling a bookshelf requires a degree in engineering.. Fact: Did you know that the average human spends 3 hours a year looking for misplaced furniture tools? Thanks, clamps..
• Headline: High-Protein Drink Marketing Milestone. Impact: Marty Liquori's endorsement of a high-protein drink somehow led to an entire generation of gym-goers believing they could achieve six-pack abs by just drinking their meals. Thanks, Marty!. Fact: Did you know that 'Go!' was originally the name of a failed energy drink that was just glorified sugar water? Just like most fitness trends..
• Headline: Magazine Industry Launches $50 Million Campaign. Impact: This $50 million campaign against television may have inadvertently led to the rise of binge-watching. Who knew trying to save magazines would result in people glued to their screens?. Fact: Did you know that the magazine industry spent more on this campaign than on actual content? Who needs good articles when you have flashy ads?.
• Headline: THE MEDIA BUSINESS: ADVERTISING; AMMIRATI & PURIS ENDS FUJI PHOTO ACCOUNT BID. Impact: The withdrawal from the Fuji account showed that even big agencies can’t juggle all the shiny toys at once, leading to a future where brands are more confused than ever about their identity.. Fact: Did you know that 'Fuji' is just Japanese for 'mountain'? So, essentially, this agency decided to take a hike..
• Headline: THE MEDIA BUSINESS: ADVERTISING; ANGOTTI THOMAS HEDGE FOUNDER IS RETURNING. Impact: Tony Angotti's return to his agency is a classic case of 'you can leave, but you can never escape the madness of advertising.' Now he’s back to relive the chaos!. Fact: Did you know that Angotti Thomas Hedge is actually a name derived from a lost bet on a horse race? No, really!.
• Headline: Seward Journal; Alaska's Savage and Untamed Finally Get a Home Behind Bars. Impact: Alaska's criminals getting a home behind bars has likely changed the state's tourism industry forever. Now, every trip to Alaska comes with a side of crime documentaries.. Fact: Did you know that Alaska has more bears than people? So, naturally, it’s the criminals who are getting locked up instead of the bears..
• Headline: THE MEDIA BUSINESS: ADVERTISING; PEOPLE. Impact: Gerard A. Byrne's move to ACT III Publishing could have been the catalyst for the rise of corporate jargon, leading to endless meetings about 'synergizing' and 'leveraging' that no one asked for.. Fact: Did you know that 'corporate planning' is just a fancy way of saying 'let’s pretend we know what we’re doing'?.