APRIL 30, 1987

Full News Archive

• Headline: JWT Group Reports First Quarter Loss. Impact: JWT's loss marked the beginning of a slow, painful decline in advertising creativity, ultimately leading to the rise of influencer marketing, where people now buy products based on the opinions of someone they barely know. Thanks, JWT!. Fact: Did you know that JWT was once known for its innovative campaigns? Yeah, that was before they started posting losses like they were a new trend..
• Headline: Chiat/Day Wins Reebok Account. Impact: Chiat/Day's acquisition of the Reebok account caused a chain reaction in the advertising world, leading to the phenomenon of agencies fighting over clients like children over a toy. This ultimately resulted in the creation of the 'Agency Hunger Games'.. Fact: Fun fact: Ammirati & Puris probably resigned because they realized their client was more interested in bad treatment than good advertising. Quite the plot twist!.
• Headline: Senior Promotions at Young & Rubicam. Impact: Young & Rubicam's new senior vice presidents would eventually pave the way for an entire generation of overqualified individuals to be paid to brainstorm and attend meetings. This led to the invention of the term 'corporate jargon'.. Fact: Congratulations to the new VPs! Now they can officially call meetings to discuss the necessity of meetings..
• Headline: ADVERTISING; Interpublic Net Rises 27.9%. Impact: Interpublic's rise in profits signaled to the world that advertising was still alive and kicking, ultimately leading to the explosion of marketing budgets that could fund a small country's GDP. Thanks for the inflation, Interpublic!. Fact: It's cute how a 27.9% increase is considered a 'great start'. Just wait until you see what happens when they hit a recession!.
• Headline: ADVERTISING; Shriber to Handle Sterling Car Dealers. Impact: The formation of the Sterling Tri-State Dealers Association created a web of car dealerships that would eventually lead to the infamous 'used car salesman' stereotype. The rest is history, folks.. Fact: Isn't it ironic that the Sterling dealers now have an agency that probably knows more about selling cars than they do? Talk about a twist of fate!.
• Headline: ADVERTISING; Dial Account Awarded. Impact: The Dial Corporation's secret assignment led to a new era of personal care marketing, where people would be convinced to buy products based solely on obscure, unnamed endorsements. Go figure.. Fact: Ordinarily, the lack of a named assignment would be boring, but here we are, still more entertained than watching paint dry!.
• Headline: ADVERTISING; TV Campaign to Begin For Funeral Planning. Impact: Moss & Company's hands-only commercial for funeral planning somehow managed to make death feel less personal, leading to a series of ads that made the afterlife feel like a corporate retreat. Welcome to the future of advertising!. Fact: Nothing screams 'life planning' quite like a commercial featuring hands. Who needs faces when you have... hands?.
• Headline: GARDENING; PERENNIAL ARRAY FOR BOUQUETS. Impact: The rise of perennial gardens for bouquets eventually led to Instagram influencers becoming the new 'flower children', creating a massive shift in how we view gardening and aesthetics. Thanks for the aesthetics, gardening!. Fact: Old-fashioned cutting gardens? More like 'old-fashioned Instagram feeds waiting to happen'..