OCTOBER 4, 1968

FRIDAY
$1,000 INVESTED IN COKE STOCK (KO) IN 1968
WOULD HAVE MADE YOU $371,087 IN THE 2025 DATASET
Min_Wage_Hourly: $1.48
Median_Home_Price: $21,260.00
Gas_Price_Avg: $0.35
Bread_Price_Avg: $0.24
Movie_Ticket_Avg: $1.38
First_Class_Stamp: $0.06
Milk_Price_Avg: $1.21
Top Movies From 1968
1 Funny Girl
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Funny Girl
2 2001: A Space Odyssey
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2001: A Space Odyssey
3 The Odd Couple
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The Odd Couple
4 Bullitt
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Bullitt
5 Oliver!
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Oliver!
6 Planet of the Apes
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Planet of the Apes
7 Rosemary's Baby
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Rosemary's Baby
8 Romeo and Juliet
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Romeo and Juliet
9 Yours, Mine and Ours
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Yours, Mine and Ours
10 The Lion in Winter
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The Lion in Winter
The Good, the Bad and the Ugly
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The Good, the Bad and the Ugly
The Graduate
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The Graduate
Guess Who's Coming to Dinner
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Guess Who's Coming to Dinner
Valley of the Dolls
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Valley of the Dolls
Doctor Dolittle
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Doctor Dolittle
Blackbeard's Ghost
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Blackbeard's Ghost
The Fox
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The Fox
The Secret War of Harry Frigg
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The Secret War of Harry Frigg
The Party
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The Party
The Producers
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The Producers
The Thomas Crown Affair
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The Thomas Crown Affair
The Scalphunters
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The Scalphunters
Guns for San Sebastian
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Guns for San Sebastian
Speedway
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Speedway
The Swimmer
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The Swimmer
Petulia
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Petulia
The Green Berets
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The Green Berets
Bandolero!
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Bandolero!
The Heart Is a Lonely Hunter
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The Heart Is a Lonely Hunter
Hang 'Em High
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Hang 'Em High
Night of the Living Dead
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Night of the Living Dead
Targets
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Targets
Charly
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Charly
Coogan's Bluff
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Coogan's Bluff
The Devil's Brigade
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The Devil's Brigade
Rachel, Rachel
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Rachel, Rachel
Madigan
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Madigan
Yellow Submarine
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Yellow Submarine
The Killing of Sister George
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The Killing of Sister George
Ice Station Zebra
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Ice Station Zebra
October 4, 1968 Trivia
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Television On October 4, 1968
Star Trek poster
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Star Trek
Bonanza poster
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Bonanza
Bewitched poster
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Bewitched
Batman poster
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Batman
Adam-12 poster
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Adam-12
Lassie poster
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Lassie
Mannix poster
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Mannix
The Story of October 4, 1968

On October 4, 1968, American Express announced its decision to sell its freight forwarding units, signaling a strategic shift in the company's operations during a period of transformation in the American economy.

Inventions & Breakthroughs of October 1968

Gadgets, lab surprises, odd bets, and future-shocks from this slice of the calendar.

1 Computer Mouse Demonstration
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Computer Mouse Demonstration
2 Early Internet Node (ARPANET)
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Early Internet Node (ARPANET)
3 Integrated Circuit Calculator
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Integrated Circuit Calculator
4 First Video Game Console (Brown Box)
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First Video Game Console (Brown Box)
5 Flexible Printed Circuit
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Flexible Printed Circuit
6 Digital Wristwatch Concept
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Digital Wristwatch Concept
7 Space Suit Life Support Refinement
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Space Suit Life Support Refinement
8 Medical Endoscopy Camera
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Medical Endoscopy Camera
9 Computer-Aided Manufacturing
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Computer-Aided Manufacturing
10 Electronic Music Sequencer
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Electronic Music Sequencer

The Sounds of

Popular recordings and roots/country selections associated with the year

HEADLINES ON October 4, 1968

Full News Archive

  • Headline: American Express Divests Freight Forwarding Business. Impact: This decision to sell freight forwarding units led to the rise of a new startup culture in logistics. Who knew that one corporate decision could pave the way for a million 'Uber for Freight' apps? Next thing you know, everyone’s sending packages with a side of avocado toast.. Fact: American Express was once primarily known for its traveler's checks, which are about as useful as a flip phone in 2023..
  • Headline: Humphrey's 1968 West Virginia Campaign Visit. Impact: Humphrey’s tour in West Virginia became a cautionary tale for political candidates everywhereβ€”never revisit a place where you lost. It’s like going back to your ex; it just ends in tears and regret.. Fact: Humphrey’s defeat in 1960 is a classic example of how a political comeback can go wrong. Kind of like trying to unsee that embarrassing video from your college days..
  • Headline: HOUSE DROPS CURB ON DESEGREGATION; Rejects Earlier Bid to Block U.S. Efforts to End Dual School Systems in South House, in Major Shift, Drops Earlier Curb on U.S. Efforts to Desegregate Schools in South. Impact: The House dropping the curb on desegregation efforts somehow led to the rise of various civil rights movements, which eventually inspired countless people to fight for equalityβ€”who knew politics could actually lead to social progress?. Fact: Desegregation was such a hot topic that it probably had its own hashtag before social media was even a thing..
  • Headline: Nixon Would Aid Airways And Overseas Investments; Nixon Would Aid Airways and Overseas Investment. Impact: This little Nixon campaign promise to aid airways and overseas investments set off a chain reaction of corporate greed and questionable ethics that reverberates through the decades. Thanks, Nixon, for the corporate playbook.. Fact: Nixon once famously said, 'I am not a crook,' which oddly enough, is exactly what a crook would say..
  • Headline: GROMYKO, AT U.N., ASKS ARMS TALKS AS STEP TO PEACE; Seeks 'Serious Exchange of Views' With U.S. on Curbs for Strategic Weapons SPEECH IS CONCILIATORY But He Terms Occupation of Czechoslovakia Vital to the 'Socialist Commonwealth' Gromyko, at U.N., Urges Arms Talks With U.S.. Impact: Gromyko’s call for arms talks was the first step in a long, winding road of diplomatic back-and-forth that eventually turned into endless meetings about meetings. Because why solve problems when you can just discuss them forever?. Fact: The Soviet Union was all about peace talks while simultaneously perfecting the art of being a world superpower. Talk about mixed messages!.
  • Headline: Memphis Newspaper Backs Nixon's Bid for Presidency. Impact: The Memphis newspaper backing Nixon inadvertently ushered in a new era of regional endorsements that would later lead to bizarre campaign slogans and increasingly convoluted political strategies. Thanks a lot, Memphis.. Fact: Memphis is not just famous for its barbecue; it’s also where politics got spicy in the 60s..
  • Headline: DEMOCRATS SPLIT ON PARTY'S TICKET; Dispute in Missouri Termed Hint of Wider Trouble. Impact: The Democratic split on the party's ticket foreshadowed future election cycles filled with intra-party drama. Who knew that a little embarrassment could lead to an endless soap opera?. Fact: Political disputes like this one are basically the 'Game of Thrones' of American politicsβ€”minus the dragons, but with all the betrayal..
  • Headline: Editors Surveying Candidates On Issue of Withholding News. Impact: The editors' survey on withholding news became a pivotal moment, leading to a culture of transparency and accountability. But we all know that once you give journalists a taste of power, they won't stop until they get the entire recipe.. Fact: Journalists and politicians have had a complicated relationship since foreverβ€”kind of like cats and vacuum cleaners..
  • Headline: Killings Laid to Drunk. Impact: The tragic killings blamed on a drunken soldier became a focal point for discussions on military conduct, eventually leading to stricter regulations. Because nothing says 'we care' like a public outcry after a tragedy.. Fact: The Red Cross often finds itself in the middle of chaos, proving once again that even the best intentions can lead to the worst outcomes..

Wall Street Time Machine

The Right Call: If you'd invested $1,000 in any one of these companies in 1968, here's what the stored 2025 dataset estimates.
Rank #1
JNJ
Johnson & Johnson
Price in 1968
$0.18
2025 dataset value
$1,150,821

Johnson & Johnson - If you invested $1,000 in 1968, it would be worth $1,150,821 today (1150.8x return)

Rank #2
PG
Procter & Gamble
Price in 1968
$0.29
2025 dataset value
$500,431

Procter & Gamble - If you invested $1,000 in 1968, it would be worth $500,431 today (500.4x return)

Rank #3
MCD
McDonald's
Price in 1968
$0.29
2025 dataset value
$1,093,100

McDonald's - If you invested $1,000 in 1968, it would be worth $1,093,100 today (1093.1x return)

🦸 Top 5 Comics
The Silver Surfer #1
The Silver Surfer #1
$33,000
Iron Man and Sub-Mariner #1
Iron Man and Sub-Mariner #1
$250
Avengers #57
Avengers #57
$3,000
Captain America #100
Captain America #100
$78,000
Green Lantern #59
Green Lantern #59
$600
🧸 Top 5 Toys
Hot Wheels
Hot Wheels
$30.00
Creepy Crawlers
Creepy Crawlers
$300.00
Johnny Lightning
Johnny Lightning
$50.00
Sizzlers
Sizzlers
$75.00
Battling Tops
Battling Tops
$150.00
⚾ Top 5 Trading Cards
Mickey Mantle Yankee Baseball Card
Mickey Mantle Yankee Baseball Card
$12,600,000
Willie Mays Topps Card
Willie Mays Topps Card
$2,726
Roberto Clemente Topps Card
Roberto Clemente Topps Card
$250,000
Nolan Ryan Rookie Card
Nolan Ryan Rookie Card
$600,000
Pete Rose Topps Card
Pete Rose Topps Card
$640.50