OCTOBER 23, 1960

SUNDAY
1960 Coca-Cola advertising artwork
$1,000 INVESTED IN COKE STOCK (KO) IN 1960
WOULD HAVE MADE YOU $1,560,734 IN THE 2025 DATASET
Min Wage Hourly$1.00
Median Home Price$11,900.00
Gas Price Avg$0.31
Bread Price Avg$0.22
Movie Ticket Avg$0.69
First Class Stamp$0.04
Milk Price Avg$0.99
Top Movies From 1960
Show screen release and event cards
1 Spartacus
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Spartacus
2 Psycho
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Psycho
3 Exodus
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Exodus
4 Swiss Family Robinson
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Swiss Family Robinson
5 The Alamo
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The Alamo
6 The World of Suzie Wong
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The World of Suzie Wong
7 BUtterfield 8
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BUtterfield 8
8 The Apartment
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The Apartment
9 Ocean's 11
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Ocean's 11
10 From the Terrace
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From the Terrace
Elmer Gantry
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Elmer Gantry
Inherit the Wind
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Inherit the Wind
The Magnificent Seven
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The Magnificent Seven
Village of the Damned
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Village of the Damned
The Time Machine
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The Time Machine
Pollyanna
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Pollyanna
The Bellboy
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The Bellboy
Wild River
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Wild River
The Little Shop of Horrors
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The Little Shop of Horrors
The Lost World
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The Lost World
The Dark at the Top of the Stairs
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The Dark at the Top of the Stairs
The Entertainer
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The Entertainer
The Fugitive Kind
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The Fugitive Kind
Operation Petticoat
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Operation Petticoat
Suddenly, Last Summer
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Suddenly, Last Summer
Ben-Hur
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Ben-Hur
On the Beach
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On the Beach
Shadows
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Shadows
Journey to the Center of the Earth
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Journey to the Center of the Earth
A Summer Place
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A Summer Place
The Gazebo
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The Gazebo
The 4D Man
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The 4D Man
Li'l Abner
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Li'l Abner

October 23, 1960 Trivia

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Television from this era Β· October 23, 1960
Perry Mason poster
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Perry Mason
Bonanza poster
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Bonanza
The Twilight Zone poster
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The Twilight Zone
The Flintstones poster
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The Flintstones
The Rifleman poster
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The Rifleman
Lassie poster
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Lassie
Tony Awards poster
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Tony Awards
Wagon Train poster
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Wagon Train
Angel poster
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Angel

Exact-date daily brief

October 23, 1960

On October 23, 1960, a significant civil defense exercise took place in which approximately 1,000 residents of a U.S. city participated in an atomic raid readiness test. This drill aimed to assess the effectiveness of emergency pr...

Inventions & Breakthroughs of October 1960

Gadgets, lab surprises, odd bets, and future-shocks from this slice of the calendar.

1 First Operational Laser
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First Operational Laser
2 Integrated Circuit Commercial Use
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Integrated Circuit Commercial Use
3 Weather Satellite (TIROS-1)
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Weather Satellite (TIROS-1)
4 Photocopier (Xerox 914)
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Photocopier (Xerox 914)
5 Oral Contraceptive Pill
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Oral Contraceptive Pill
6 Video Game Concept
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Video Game Concept
7 Magnetic Stripe Card
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Magnetic Stripe Card
8 Space Capsule Life Support
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Space Capsule Life Support
9 Electronic Music Synthesizer
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Electronic Music Synthesizer
10 Automated Teller Machine Concept
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Automated Teller Machine Concept

The Sounds of

Popular recordings and roots/country selections associated with the year

Headlines From October 23, 1960

Full News Archive

  • Headline: Bronx Residents Evacuate in A-Raid Drill. Impact: This mass evacuation practice not only ensured the Bronx residents knew how to flee from a fake atomic raid, but it also inspired the future generation of reality TV producers who thought, 'Hey, why not film people panicking while fleeing from nothing?'. Fact: In the end, they could have just asked everyone to walk calmly to the nearest coffee shop instead of the panic, but I guess that wouldn't have looked as good on camera.
  • Headline: Kennedy and Nixon's Medical Assistance Plans. Impact: The inadequacy of their plans sparked a century-long debate on healthcare that ultimately led to more politicians pretending to care about health while focusing on their golf swings. The irony is palpable. Fact: Spoiler alert: The healthcare debate is still going on, proving that sometimes it’s just easier to do nothing and let the next generation deal with it.
  • Headline: Exploring 'The Homestretch' Documentary. Impact: This headline inspired a wave of motivational speeches about finishing strong, inadvertently leading to thousands of awkward marathon finish lines where everyone pretended they were athletes. Fact: The phrase 'homestretch' is often used in horse racing, which is funny because the only horses that are in the 'homestretch' are the ones that are actually racing. Sorry, couch potatoes!.
  • Headline: To Consider Farm Problem; Absence of Serious Discussion by Candidates Noted. Impact: The lack of serious discussion on farm problems led to a series of increasingly absurd political debates where candidates thought discussing crop rotation was a great way to win votesβ€”because who doesn’t love a good corn talk?. Fact: The only thing worse than candidates ignoring farm issues is the fact that farmers have to hear about it from people who don’t even know how to grow a houseplant.
  • Headline: WORRY IS COMMON IN DIVERSE AFRICA; Ichannesburg, Salisbury and Nairobi Concerned Over Economic Future. Impact: This collective worry eventually turned into an international seminar series, where world leaders gathered to discuss how to worry better without actually solving any problems. It was a huge successβ€”at least for the catering companies. Fact: They say that worrying is like a rocking chair; it gives you something to do but gets you nowhere. Africa was just ahead of the game on this one!.
  • Headline: Backing Won by Ikeda. Impact: Ikeda’s policies on neutrality and American backing led to a long-standing tradition of countries playing a game of geopolitical chess, where the pieces were just a bit too afraid to make a move. Fact: It’s kind of like being at a party where everyone wants to be neutral, but someone inevitably ends up spilling their drink on the carpetβ€”awkward for everyone involved.
  • Headline: MOVE TO SUBURBS VEXES CITY CHIEFS; 700 Meet on Coast to Talk Over Problems -- German Lists Similar Troubles. Impact: The suburban migration not only vexed city chiefs but also inspired a whole genre of suburban sitcoms where everyone pretended their lives were perfect while secretly hating the HOA. Fact: The irony is that while city officials fret over segregation, they often forget that the real problem is the lack of any decent coffee shops in the suburbs.
  • Headline: President to Widen Role in Campaign; Talks Here Nov. 2; PRESIDENT WIDENS ROLE IN CAMPAIGN. Impact: Eisenhower's decision to broaden his role in the campaign led to the modern era of presidents believing they can single-handedly fix everything, which has only resulted in more TV ads and less actual fixing. Fact: It's fascinating how widening campaign roles often leads to narrowing actual results. But hey, at least they can still look good on stage!.
  • Headline: Newest Towboat Follows Trend to Bigger Vessels. Impact: The trend towards bigger towboats created an unending competition in the maritime industry, resulting in vessels so large that they now require their own postal code and a small town to support the crew. Fact: Next time you complain about your boat being too small, just remember: somewhere, there's a towboat that could literally be classified as a floating suburb.
  • Headline: FUTURE QUEEN HAILED; Antwerp Cheers Baudouin and Fiancee on Visit. Impact: The cheers for the future queen set off a chain reaction of royal weddings that made tabloids salivate, proving that fairy tales can still sell newspapers, even in the modern era. Fact: Royal engagements are often the only time people cheer for a couple that hasn’t even made it to the altar yetβ€”because who doesn’t love a good drama-filled wedding planning saga?.

Wall Street Time Machine

The Right Call: A historical $1,000 investment comparison using the stored long-range dataset.
Rank #1
JNJ
Johnson & Johnson
Price in 1960
$0.06
Stored value
$3,433,941

Johnson & Johnson - If you invested $1,000 in 1960, it would be worth $3,433,941 today (3433.9x return)

Rank #2
PG
Procter & Gamble
Price in 1960
$0.25
Stored value
$586,657

Procter & Gamble - If you invested $1,000 in 1960, it would be worth $586,657 today (586.7x return)

🦸 Top 5 Comics
The Brave and the Bold #28
The Brave and the Bold #28
$42,000
Action Comics #265
Action Comics #265
$10,200
Tales to Astonish #13
Tales to Astonish #13
$200
Showcase #27
Showcase #27
$1,500
Lois Lane #23
Lois Lane #23
$1,100
🧸 Top 5 Toys
Etch A Sketch
Etch A Sketch
$150.00
Chatty Cathy
Chatty Cathy
$425.00
Play-Doh
Play-Doh
$75.00
G.I. Joe
G.I. Joe
$1350.00
Barbie
Barbie
$150.00
⚾ Top 5 Trading Cards
1960 Topps #350 Mickey Mantle
1960 Topps #350 Mickey Mantle
$500,000
1960 Fleer #31 George Mikan
1960 Fleer #31 George Mikan
$250,000
1960 Topps Football #56 Johnny Unitas
1960 Topps Football #56 Johnny Unitas
$3,259
1960 Nu-Card Football #106 Ernie Davis
1960 Nu-Card Football #106 Ernie Davis
$4,000
Weet-Bix VFL Australian Rules Football Stamps
Weet-Bix VFL Australian Rules Football Stamps
$250